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This fact sheet acts as a outline of procedures and measures any company would need to consider putting in place if it wanted to adopt a proactive IP strategy internationally. IPRs are essentially territorial in nature so, where
registration is necessary, for patents, registered designs and trade marks,
these will not exist in other countries unless registration has been sought
and obtained there. Even for automatic rights like copyright it is necessary
to understand the law in other countries to know whether and what protection
exists there. You should, however, be aware that for some registered rights
there may be a mechanism for obtaining protection in more than one country
without a separate application for registration/grant being made in each
country: Even without using any of these routes, countries that are signatories of the Paris Convention, which is administered by the World Intellectual Property Organisation (WIPO), and/or the World Trade Organisation (WTO), must accept applications for registered rights within a certain time from a first application in another country and accord that application the priority date of the first application. If you wish to protect your rights in other countries, which will be particularly important for countries in which your goods embodying the IP are to be sold, you should carefully explore what might be the most appropriate way to do this and consider seeking advice at an early stage. Getting protection in other countries may also be important where there is a risk of your IP being copied without your permission. If you need a licence to use someone else's IP, you should consider very carefully whether you have a licence covering all countries in which use will occur. Getting the right advice early might avoid problems later. Copyright Usually your copyright work will be protected overseas
automatically in the same way that it is protected in the UK. The UK is
a member of several international conventions in this field, notably the
Berne Convention for the Protection of Literary and Artistic Works, the
Rome Convention for the Protection of Performers, Producers of Phonograms
and Broadcasting Organisations (both of which are conventions administered
by the World Intellectual Property Organisation (WIPO), and the Universal
Copyright Convention (UCC), which is administered by the United Nations
Educational, Scientific and Cultural Organization (UNESCO). Designs At present there is no international system for the
registration of designs. If you want protection for your design in the
countries of the European Union you may apply to the Office for Harmonisation
in the Internal Market (OHIM) in Alicante, Spain. Protecting your Rights Strategy 1. Determine what products are likely to be infringed.
2. Determine where the infringement is likely to take
place (manufacture/retail)? 3. Fill in the legal and commercial gaps Legal Make sure you have adequate/appropriate protection in place in the right markets Commercial Look at your own supply. The copiers are opportunists. The classic opportunity so often overlooked by companies is to fill a gap in the market that the right owner should himself be filling with genuine products. If retailers can't get genuine product to meet demand
they will soon look elsewhere. 4. Be on the lookout All too often the copies appear on the market and then go unnoticed, sometimes for years. Usually it's not that nobody has seen the product concerned, it's simply that the people who have seen it do not appreciate that it is actionable or do not know who to report it to. Educate the sales force, and perhaps various outside agencies such as distributors, and even retailers. Invest time and effort with these people in those markets where experience tells you actionable infringements of your intellectual property rights are likely to appear. Educate them as to the broad range of activities which are actionable - the classic misconception is that if a trade mark, or design of a product, is not identical to yours then it's OK - and what to do if they come across something suspicious. Consider things like: Consider in house or outsource product searches to see if your rights are being abused. This can be done for any IP rights 5. Prepare for action It is no use identifying the markets where you're
most likely to have problems, getting the appropriate protection in place,
and setting up your early warning system, if you are not then ready to
act quickly when a problem arises. 6. Budget for the inevitable If you have anticipated problems it is only sensible to budget for them. Hopefully, you will have stress free years where your budget goes untouched. But if your foresight is correct, life will be so much easier if money has already been set aside.
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