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When a person creates a literary, musical, scientific or artistic work, he or she is the owner of that work and is free to decide on its use. That person (called the "creator" or the "author" or "owner of rights") can control the destiny of the work. Since, by law, the work is protected by copyright from the moment it comes into being, there is no formality to be complied with, such as registration or deposit, as a condition of that protection. Mere ideas in themselves are not protected, only the way in which they are expressed. Copyright is the legal protection extended to the owner of the rights in an original work that he has created. It comprises two main sets of rights: the economic rights and the moral rights. The economic rights are the rights of reproduction,
broadcasting, public performance, adaptation, translation, public recitation,
public display, distribution, and so on. Related rights Whereas the rights provided by copyright apply to authors, "related rights", also known as "neighbouring rights" concern other categories of owners of rights, namely, performers, the producers of phonograms and broadcasting organisations. Related rights are the rights that belong to the performers, the producers of phonograms and broadcasting organisations in relation to their performances, phonograms and broadcasts respectively. Related rights differ from copyright in that they belong to owners regarded as intermediaries in the production, recording or diffusion of works. The link with copyright is due to the fact that the three categories of related rights owners are auxiliaries in the intellectual creation process since they lend their assistance to authors in the communication of the latter's works to the public. A musician performs a musical work written by a composer; an actor performs a role in a play written by a playwright; producers of phonograms -- or more commonly "the record industry" -- record and produce songs and music written by authors and composers, played by musicians or sung by performers; broadcasting organisations broadcast works and phonograms on their stations.
The creator of a work has the right to allow or to prohibit the use of his works; a playwright can consent to his work being performed on stage under certain agreed conditions; a writer can negotiate a contract with a publisher for the publication and distribution of a book; and a composer or a musician can agree to have his music or performance recorded on compact disc. These examples illustrate how the owners of the rights
can exercise their rights in person. Other cases show that individual
management of rights is virtually impossible with regard to certain types
of use for practical reasons. An author is not materially capable of monitoring
all uses of his works; he cannot for instance contact every single radio
or television station to negotiate licenses and remuneration for the use
of his works. Collective management is the exercise of copyright and related rights by organisations acting in the interest and on behalf of the owners of rights. Composers, writers, musicians, singers, performers
and other talented individuals are among society's most valuable assets.
In order to develop their talent and encourage them to create, we have
to give those individuals incentives, namely remuneration in return for
permission to make use of their works. Members Membership of collective management organisations is open to all owners of copyright and related rights, whether authors, composers, publishers, writers, photographers, musicians, or performers. Broadcasting organisations are not included in the list, as they are considered users, even though they have certain rights in their broadcasts. On joining the collective management organisation, members provide some personal particulars and declare the works that they have created. The information provided forms part of the documentation of the collective management organisation that allows the link between the use of works and payment for the use of works to be made to the correct owner of the rights. The works declared by the organisation's members constitute what is known as the "national" or "local" repertoire (as opposed to the international repertoire which is made up of the foreign works managed by collective management organisations in the world).
Collective management organisations most commonly
take care of the following rights: Collective management workings There are various kinds of collective management organisation or groups of such organisations, depending on the category of works involved (music, dramatic works, "multimedia" productions, etc.) that will collectively manage different kinds of right. "Traditional" collective management organisations, acting on behalf of their members, negotiate rates and terms of use with users, issue licenses authorising uses, collect and distribute royalties. The individual owner of rights does not become directly involved in any of these steps. Rights clearance centres grant licenses to users that reflect the conditions for the use of works and the remuneration terms set by each individual holder of rights who is a member of the centre (in the field of reprography, for instance, authors of written works such as books, magazines and periodicals). Here the centre acts as an agent for the owner of the rights who remains directly involved in setting the terms of use of his works. "One-stop-shops" are a sort of coalition of separate collective management organisations which offer users a centralised sources where authorisations can be easily and quickly obtained. There is a growing tendency to set up such organisations on account of growing popularity of "multimedia" productions (productions composed of, or created from, several types of work, including computer software) which require a wide variety of authorisations. Musical Works (encompassing all types of music, modern,
jazz, classical, symphonic, blues and pop whether instrumental or vocal),
documentation, licensing and distribution are the three pillars on which
the collective management of the rights of public performance and broadcasting
is based. Dramatic Works (which includes scripts, screenplays,
mime shows, ballets, theatre plays, operas and musicals), the practice
of collective management is rather different in that the collective management
organisation acts as an agent representing authors. It negotiates a general
contract with the organisations representing theatres in which the minimum
terms are specified for the exploitation of particular works. Printed Works (meaning books, magazines, and other periodicals, newspapers, reports and the lyrics of songs), collective management mainly involves the grant of the right of reprographic reproduction, in other words allowing protected material to be photocopied by institutions such as libraries, public organisations, universities, schools and consumer associations. Non-voluntary licensing arrangements, when allowed by international conventions, can be written into national legislation; in such cases, a right of use against remuneration is accorded that does not require the consent of the owner of rights. Collective management organisations administer the remuneration. In the special case of reproduction for private and personal use, some national legislation contains specific provision for equitable remuneration payable to the owners of rights and funded by a levy imposed on equipment or photocopies or both. Related Rights through the national legislation of some countries provide for a right of remuneration payable to performers or producers of phonograms or both when commercial sound recordings are communicated to the public or used for broadcasting. The fees for such uses are collected and distributed either by joint organisations set up by performers and producers of phonograms or separate ones, depending on the relation of those involved and the legal situation within the country. Jurisdiction The application of national laws that establish rights in literary and artistic works and in related rights has an effect only within the boundaries of that country. According to the national treatment principle enshrined in both the Berne Convention and the Rome Convention, foreign owners of rights are treated in the same way as nationals in most respects. This principle is upheld by collective management organisations which, under reciprocal representation agreements, administer foreign repertoires on their national territory, exchange information and pay royalties to foreign owners of rights. Non-governmental organisations There is now a well-established global network of collective management organisations, and they are strongly represented by non-governmental organisations such as the International Confederation of Societies of Authors and Composers (CISAC), the International Federation of Reprographic Reproduction Organisations (IFRRO), and at the European level, the Association of European Performers Organisations (AEPO), the International Federation of Actors (FIA), the International Federation of Musicians (FIM), the International Federation of the Phonographic Industry (IFPI). . Socio-economic and cultural dimension Collective management does a valuable service to the world of music and other creative arts. By managing their rights, the system is rewarding creators for their work, and the creators in turn are more inclined to develop and apply their talents in an environment that provides adequate copyright and related rights protection and an efficient system for the management of rights. Such a situation encourages creators to contribute to the development of the cultural sector, attracts foreign investment and generally enables the public to make the most of a broad array of works. Together, these factors have an undeniably favourable impact on national economies; cultural industries contribute up to 6% of the gross national product of some major countries, income from the collective management of copyright and related rights accounts for a substantial part of that percentage. Some collective management organisations offer various kinds of social welfare protection to their members. The benefits often include assistance with payment for medical treatment or insurance, annuities on retirement or some sort of guaranteed income based on the members royalty payments history. Collective management organisations may sponsor cultural
activities to promote the national repertoire of works at home and abroad.
They promote the holding of theatre festivals, music competitions, productions
of national folklore and music anthologies and other such activities. Collective management and the digital environment The ever-increasing opportunities offered to the holders of rights by the Internet and the advent of "multimedia" productions are affecting the conditions of protection, the exercise and management of copyright and related rights, and also the enforcement of rights. In the online world of the new millennium, the management
of rights is taking on a new dimension. Protected works are now digitalised,
compressed, uploaded, downloaded, copied and distributed on the Internet
to any place in the world. The expanding power of this network allows
mass storage and online delivery of protected material. The possibility
of downloading the contents of a book, or to listen to and record music
from cyberspace is now a reality. While this presents immeasurable opportunities,
there are also many challenges for owners, users and collective management
organisations. Known as "the Internet treaties," the WIPO
Copyright Treaty and the WIPO Performances and Phonograms Treaty deal
among other things with obligations concerning technological protection
measures and rights management information in the digital environment;
they ensure that the owners of rights are protected when their works are
disseminated on the Internet; they also contain provisions requiring national
legislators to provide efficient protection for technological measures,
by prohibiting the import, manufacture and distribution of illicit circumvention
tools or material and also outlawing acts detrimental to rights management
information systems. |
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